Marketing Plans and Strategies

Staci Miller | 304.293.6831 |

Marketing plans and strategies will help you define what sets you apart from your competition and make sure your customers know that.

How do you know if you are going after the correct market segment? What if there is a niche for your product that you have not found? Do you want to increase sales but are not sure where to start? Are you aware of what your core values are and how to leverage those into increased market share?

We focus on delivering strategic marketing services to small- and medium-sized companies, because we understand the challenges you face and what it takes for you to be successful. We understand that success is based on a multifaceted marketing strategy, with a clear direction and purpose that will articulate the core organizational values of your company.

We will begin by helping you identify your strategy in relation to your competition. We will then help you to craft your value proposition in the form of a diagram so your customers can clearly see the benefits and advantages of doing business with you. This will provide the framework to craft a statement of values that you feel are important to communicate to your customers. Lastly, we will help you construct a tactical launch plan that puts all the pieces to work and places you where you should be in your market!

S.W.O.T. Analysis

Marketing Strategy

Positioning Statement

Value Proposition

Differentiating Advantages

Brand Strategy

Launch Plan